Interview with Natalie Sisson
Entrepreneur & Author
Interview Summary
Natalie Sisson, entrepreneur and author of "The Freedom Plan," discusses aligning your course creation with your bigger mission and designing a business that supports your ideal lifestyle.
Design Your Life First
Natalie's foundational principle: your business should support your life goals, not dominate them. Too many course creators build businesses that trap them, creating the very constraints they were trying to escape.
Start by designing the life you want—then build a course business that makes that life possible.
Design your life first. Your business should support your life goals, not dominate them. Build a course business that makes your ideal life possible.
Purpose Drives Persistence
Natalie has observed a pattern: when you're connected to your mission, obstacles become surmountable. Purpose is fuel for the hard days of course creation.
If you're only building courses for money, you'll burn out. When your courses are connected to a deeper why, you'll find the energy to keep going.
When you're connected to your mission, obstacles become surmountable. Purpose drives persistence through the hard days of course creation.
Freedom Comes from Systems
Natalie reveals the paradox of freedom: it comes from systems, not from working harder. Build processes that create consistent results without constant effort.
This might mean evergreen funnels, automated onboarding, or systematized student support. The goal is a business that runs without requiring your presence at every moment.
Natalie's Action Steps
Natalie recommends these 3 steps to improve your course planning:
Define your ideal life first
Before planning your next course launch, write out what your ideal week, month, and year look like. Design your business to enable that vision.
Reconnect with your mission
Write one paragraph about why your teaching matters—beyond income. Return to this whenever motivation wanes.
Identify one system to build
What's one repetitive task in your course business that could be systematized? Build that system to reclaim your time and energy.
About Natalie Sisson
Entrepreneur & Author
Natalie Sisson is an entrepreneur, speaker, and author of 'The Freedom Plan.' She helps people design businesses that enable their ideal lifestyle, combining purpose with practical business strategy.