Teach Better, Sell More with Breanne Dyck

Breanne opens with a counterintuitive insight that reframes how we think about course business: the path to selling more isn't better marketing—it's better teaching. When you focus obsessively on the quality of your courses and the learning experience, you build something sustainable.

This matters because the course market has matured. Students talk. They leave reviews. They refer friends—or warn them away. Your teaching quality isn't separate from your marketing; it *is* your marketing.

When Breanne talks about authenticity, she's not suggesting you share your breakfast on Instagram. She means something more fundamental: giving voice to who you really are in each moment as a teacher.

Powerful courses emerge when you stop trying to imitate other instructors and embrace your own teaching style. The quirks, the passion, the particular way you explain things—these become your competitive advantage, not something to hide.

Breanne is emphatic about what actually drives business growth: it's not your funnel, it's not your launch strategy—it's your customer experience. How happy are people with your course? How likely are they to recommend it to friends?

This single metric—Net Promoter Score in business speak—determines whether your business compounds or stalls. One delighted student tells three friends. One disappointed student warns ten.

Here's a psychological insight that transforms course design: learners crave a sense of progress. They want to feel themselves moving forward, acquiring skills, becoming capable.

Your mission as a course creator is to help students *experience* that progress and accomplishment. This means designing frequent wins, visible milestones, and clear evidence of growth. Don't make them wait until the final module to feel successful.

Breanne shares research that should reshape how every course creator thinks about their role: the number one predictor of student satisfaction is how much learners feel they have the opportunity to engage with their instructor.

This is a direct challenge to the "passive income" dream of creating a course and walking away. If you plan to never engage with your students, Breanne is blunt: you're creating an ebook, not a course.

Most course creators start with the wrong question: "What do I want to teach and how should I teach it?" Breanne advocates for a fundamental shift to student-centered thinking: "What do my students need to learn and how do they learn best?"

This reframe changes everything. It shifts you from expert mode—where you dump knowledge—to guide mode—where you facilitate transformation.

Breanne introduces what she calls the 80/20 rule for courses: challenge yourself so 80% of student time is spent taking action and doing the work, while only 20% is absorbing information.

This is the opposite of how most courses are built. Most are 80% content consumption, 20% exercises. But learning happens in the doing, not the watching. Create an environment for action where students can be hands-on, do the work, and get support when they're stuck.

Breanne's marketing advice is refreshingly grounded: start by listening to conversations people are already having about problems you can fix. You can't invent market demand—you can only discover it.

Keep peeling back layers to find the "core burning desire"—what's the real underlying need you can serve? One practical tip: search Amazon for your topic and read 2-4 star book reviews. These reveal what people wish authors had covered more deeply.