Short answer: yes, Thinkific is a solid course platform — especially for tech-savvy creators who want deep customization and 0% transaction fees. But its steeper learning curve and lack of student support are worth weighing against your needs.
What Is Thinkific?
Thinkific is a feature-rich course platform built for creators who want extensive customization. It's popular with tech-savvy creators, organizations needing SCORM compliance, and anyone who wants granular control over how their course site looks and works.
Why Use Thinkific?
Thinkific has real strengths:
- Extensive customization options — More control over your course site's design and structure than most competitors.
- Strong community features — Built-in community tools that have improved significantly in recent years.
- Good enterprise/SCORM support — One of the few platforms that supports SCORM-compliant content for corporate training.
- 0% transaction fees on all plans — Like Ruzuku, Thinkific doesn't take a percentage of your sales.
Possible Concerns About Thinkific
Some trade-offs to consider:
- Steeper learning curve — More features means more to learn. Getting everything set up the way you want takes time.
- No student tech support included — You're responsible for helping students with login issues, access problems, and technical difficulties.
- Payment plans only on higher tiers — If offering payment plans matters for your pricing strategy, you'll need to upgrade.
- Can be overwhelming for beginners — If you just want to get a course up quickly, the extensive options can feel like more than you need.
How Does Ruzuku Compare?
Where Thinkific emphasizes customization, Ruzuku emphasizes simplicity and the learning experience:
- Incredibly simple to use — Most creators launch their first course within days, not weeks of configuration.
- Student tech support included — Ruzuku's team handles your students' technical issues directly.
- Native Zoom integration — Run live cohort-based sessions directly within courses, with attendance tracking.
- Payment plans on all paid plans — No need to upgrade for flexible pricing options.
For the complete feature-by-feature comparison, see Ruzuku vs Thinkific →
Alternatives to Thinkific
Other platforms worth exploring:
- Teachable — Marketing-focused with native mobile apps (full comparison)
- Kajabi — All-in-one with email and funnels built in (full comparison)
- LearnDash — WordPress-based for maximum control (full comparison)
- Mighty Networks — Community-first with courses (full comparison)
- See all platform comparisons →
Bottom Line
Thinkific is a good choice for tech-savvy creators who want deep customization and don't mind a steeper learning curve. If you'd rather focus on teaching than configuring — or if you run live cohort-based programs — a simpler, more learning-focused platform may be a better fit.